Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More
Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isn... Read More
When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More
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Most people who own a small business have a huge... Read More
SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be... Read More
You'd have to labor to shield yourself from the power... Read More
When building a business as a brand it's important to... Read More
We will discuss Brand Marketing for a minute. In this... Read More
From cigarettes to fashion accessories to food products to medicines,... Read More
Branding TodayHave you ever had a good brand experience? How... Read More
In this article i will explain how you can make... Read More
Every small business needs it, but not many have it.... Read More
Let me tell you a story about Pete and a... Read More
As a graphic designer, I can tell you something right... Read More
Why pay a high priced PR agent when you can... Read More
Last issue, I talked about increasing your Brand Love-- meaning... Read More
"You had me at hello," those famous words from the... Read More
Successful Realtors know the importance of branding their identities into... Read More
Do you have any idea how important your company logo... Read More
As many people know Industry Trade Journals in America have... Read More
Starting a business can take a lot of time, money,... Read More
People often come to me to assist them with developing... Read More
Developing brand strategy is extremely critical. The most important asset... Read More
In a world of co-branding, point of destination strategies and... Read More
Brand equity can be defined in many different ways. I... Read More
So you've decided to go for it-you're ready to choose... Read More
Any business with the minimum interest to be successful should... Read More
What about me? Are you asking yourself this question? If... Read More
You've probably heard that people buy products and services from... Read More
There's been a lot of buzz lately about branding. But... Read More
Hiring a brand identity company is very important. In every... Read More
How brand management can help utility organisations to create a... Read More
Initial lack of customers and cash flow often causes a... Read More
Branding is an application of appropriate marketing techniques in the... Read More
About once a month a few of us at the... Read More
Today, in many organizations around the world, branding is treated... Read More
Everyone wants his company logo to be the best but... Read More
In the world of marketing, branding issues are always an... Read More
The name of your business is important--it's one of the... Read More
7 Qualities Of A Strong Brand:1. Commands premium pricing while... Read More
...my senses. I know, you were thinking 'Texas'. Well, if... Read More
Pick up almost any book or report on Mailorder Selling... Read More
It is important to distinguish between corporate identity, brand identity,... Read More
I was chatting with a couple of friends, all of... Read More
How many times have you heard of seen advertising for... Read More
Have you ever thought about branding your name? Does the... Read More
As a beginner, you would be forgiven for thinking that... Read More
Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique... Read More
SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be... Read More
McDonald's buys its potatoes from corporate farmers in Idaho not... Read More
Branding is very important to a business, whether it is... Read More
If you own a web-based business, you're probably aware of... Read More
I was asked today by a group of students; What... Read More
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