Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More

The Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More

The Brand Called You

The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isn... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More

Notable News - The Branding Myth

How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More

In The News:

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Santa - The Brand

Every Christmas Eve, a burglar named Santa busts into homes... Read More

Why Should I do Business With You?

It's the question that is on the minds of all... Read More

Brand Identity and the CEO

This week I spent a few hours with a highly... Read More

Don?t Overlook Your Email When Considering Your Brand Identity

You wouldn't skip letterhead when sending out a sales letter... Read More

10 Secrets for Free Media Placement

Why pay a high priced PR agent when you can... Read More

Standing Under the Umbrella And Still Getting Wet

Make More Money Making a Name for YourselfCalling all realtors,... Read More

How Much Is A Great Business Logo Really Worth?

A great logo can help a business project a positive... Read More

A good logo vs. a FABULOUS logo

If you had a choice, which one would you choose,... Read More

Play it Again Sam

The marketing director for one of my longtime clients used... Read More

Setting the Right Price

One of the ways people get to know you is... Read More

The Very Basics of Design

Design is a very subjective thing, therefore, if you ask... Read More

Branding On The Web Is Like Mining For Fools Gold

I am sick and tired of marketing geeks touting the... Read More

Branding Fiasco -- Better Be Who You Say You Are!

Our experience as customers offers great instruction into the concept... Read More

I Hate My Logo! What You Should Get For Your Money and Why

This is not a how-to design a logo. This is... Read More

Shattering the Branding Myths

If you've been online long, you're sure to have seen... Read More

Brand Strategy - Brand Identity Guru

If you could have the secret recipe and all the... Read More

Product Positioning for Enterprise Software and Information Technology Companies

Good marketing positioning is like good lying. No, we're not... Read More

Quality and Service - Yeah, Right!

One of the critical drivers of business success is having... Read More

Hummer is an Excellent Brand

What size is your Hummer? Hummers Come in All Sizes;... Read More

Revealing the Roots: The Process of Building Brand

How is branding different than marketing?Branding is not so much... Read More

Trademark: Do I Need One for My Business Name and Logo?

Wondering if a trademark is important to you as a... Read More

Living Your Brand on the Web - Part 2

Now that everyone has conformed to Living Your Brand on... Read More

Measuring Return On Investment

...or Is My Brand Working?To measure the impact and effectiveness... Read More

Your Identity Speaks Loudly...What Are You Saying?

Your corporate identity is a graphic expression of who you... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction... Read More