11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More

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A Writers Secrets

Every person has secrets that only he or she knows,... Read More

How to Get Instant Attention

Most of us have seen a heckler at a baseball... Read More

5 Rules for Effective Written Sales Communications

Most salespeople have great ideas, but when it comes to... Read More

7 Formulas for Articles That GET READ!

Many of us have been asked to write an article... Read More

Freelance Copywriting Advice #1: Take the Scary Jobs

From time to time you will be faced with an... Read More

What A Ghostwriter Needs To Do To Earn Top Dollar

The huge demand for writers online is really for ghostwriters.... Read More

Magic Words That Sell and What Words to Avoid

We all know words are powerful. Whether written or spoken,... Read More

Hey, Client, This Is Me! Sell With Your Writing Voice

In a crowded market, clients will be seeking personality as... Read More

Ten Eye Popping, Jaw Dropping Ad Copy Secrets

In order to make more sales and get more profits... Read More

Sales Headline Copywriting ? Two Quick Steps to Success

Get a Good Start for Sales SuccessThe headline to a... Read More

How to Start and Sustain a Career as a Freelance Writer

Have you wondered how you can make a career writing... Read More

How To Find Editing Services Online

Quality is what you need. What you don't have is... Read More

Are You Making These Press Release Mistakes?

You've done it. Gotten that press release written. Now you're... Read More

Five Steps To Online Copywriting Success

One of the most important priorities of evey online business... Read More

Why Is FREE The Most Powerful Marketing Word You Can Use?

As the famous cowboy Will Rogers once said, "Even if... Read More

Its Time To Start That Swipe File

Just as great fiction is an art, so is great... Read More

42 Deadly Ad Copy Sins That Ive Made

I have read thousands of ad copies online and offline... Read More

Its the Headline, Stupid! - Writing Powerful Headlines

"It's the headline, stupid," is the sign that hangs over... Read More

Do You Make These 5 Mistakes When Writing Sales Copy?

Writing copy has sometimes been compared to an "art." While... Read More

The Five Rules Of Influential Web Writing

Building a professional reputation requires a campaign founded on your... Read More

How to Negotiate Rates with a Freelance Copywriting Expert

Lots of people who seek out my copywriting services are... Read More

Its Not What You Say But How You Say It

Copy is all about words. Or is it?Copy is about... Read More

How To Ethically Use A Swipe File For Your Ad Copy

Did you ever wish you could afford to hire one... Read More

Increase Freelance Sales With an Online Resume!

Freelancing is a competitive business, especially in today's fast-paced, e-focused... Read More

The Power of Saying You Can

If you have children, you will doubtless remember saying to... Read More